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B-C Equipment Sales' pink crane gives back to cancer research

B-C Equipment's Pink Link-BeltCorpus Christie, TX (February 3, 2011)—Link-Belt distributor B-C Equipment Sales has been in the construction equipment business in South Texas for the past 25 years. They represent Link-Belt cranes, LBX Excavators, Shuttlelift cranes, Terex construction equipment, Sakai compactors, Superior Brooms and other attachment lines. B-C Equipment Sales, Inc. is kicking off its 25th year in business by giving back to a cause that is dear to their hearts. Their, Link Belt RTC 8030 II, 30 ton, bright pink crane is sure to get people's attention as well as the attention of the organization that it benefits. The Susan G. Komen For the Cure organization will receive 10% of the monthly rental of this machine. B-C Equipment is hoping to keep this machine busy enough to give the organization $600 per month. This also gives other companies a chance to give back through renting machines that are necessary for their everyday work. B-C Equipment co-founder and CEO, Bill Lathrop Jr. states, " We couldn't think of a better way to celebrate our 25th year in business than giving to a worthy cause. Cancer research is something that is important to my family and I. The fact that Breast Cancer will affect 1 in 8 women is a fact that cannot be ignored. We are honored to be able to partner with the Susan G. Komen For the Cure organization and help fund the groundbreaking work they are doing each day."

The crane is decorated with the Komen for the cure logos as well as several names of women B-C Euipment's pink RTC-8030 IIthat this project is in memory of. Just under those names you will see Psalms 31:24, which states, "Be strong and take heart, all you who hope in the Lord." Bill Lathrop states, "God has blessed our business and our family greatly, we just want to be able to give to those who need it and give God the glory." The Executive Director of the Susan G. Komen for the Cure affiliate in San Antonio had this to say, "The San Antonio Affiliate of Susan G. Komen for the Cure is extremely thankful for the support of B-C Equipment Sales. Their efforts to remember those diagnosed with breast cancer and bring awareness to this devastating disease is truly remarkable. The pink crane is symbolic of hope and determination that we will one day live in a world without breast cancer."

This is a unique way to give to a worthy cause. B-C Equipment looks forward to seeing this project succeed. They also look forward to creating more "cause machines", to benefit other organizations that are important to them. For more information on renting this crane visit either, the Corpus Christi or La Feria, Texas branch. B-C Equipment believes that small businesses can make a big impact. They have already seen people stopping in front of their business to take pictures of the pink crane and their customers are excited about it as well.

Contact: For further information, photos, or to set up interviews, please contact Sarah Baugh at 361.774.0227 or sarahbaugh@dashtrucks.com.

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03/23/11